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Curated Asian products in Europe.
Let’s just say it properly — most matcha you find in Europe isn’t great. It’s either too bitter, too flat, or clearly meant to be drowned in milk and sugar. That’s not because matcha is supposed to taste like that.…
There’s a reason people switch to Japanese skincare and then… just stay there. It’s not loud. It’s not trendy in an obvious way. It just works. A lot of products we stock — like the Kracie Hadabisei 3D Face Mask…
Not everything you buy is a “main character” product. Some things just quietly become part of your life. Like that lip balm you keep in every bag. Or the soap you didn’t think much about… until you realize you keep…